Get To Know Us
III
Three little birds, the Three Musketeers, or the Trigram in our family tree?! We could be so many things - and we are.
In this lifetime, we happen to be siblings: Fransin, Deo, and Anika.
These are the names given to us by our parents, who wanted to honor the culture behind our Congolese and Bulgarian heritage while also making sure our names weren't too foreign or difficult to pronounce in Eastern Europe, where we grew up.
What a childhood. One full of experiences, joy, and a lot of challenges. Eventually, we all moved from Bulgaria to Germany, where we were able to start creating a life with meaning.
We are all so very different in our approach to life, but we've been able to stay connected and share our story with you all. Through it, we try to express ourselves in the different roles and projects that align with our passions at any given moment.
Thank you for your support, always.
This Is Us
Anika
Founder
I’d like to think of myself as an artist who likes to explore, question, and turn ideas into something real. For me, entrepreneurship is a creative journey: part intuition, part strategy. I’m curious by nature, driven by ideas, and fascinated by the space where psychology, creativity, and technology intersect.
What I particularly love about one of our Projects SouLead - our sustainable label, is the way it brings science and spirituality together. Today, science is beginning to provide evidence for things that were once considered purely spiritual or impossible to explain. I find it very exciting that we can now explore these ideas with both an open mind and a scientific understanding and it makes me especially happy to see how much our knowledge of neuroplasticity has evolved, and how we are beginning to recognize the incredible ability of the human mind to grow, adapt, and expand throughout our lifetime on planet Earth.
More of Anika
Deo
Brand Ambassador
Our brand ambassador Deo K. plays a crucial role representing and promoting the company's values and products. He serves as a liaison between brand and its audience, helping to build trust and loyalty. By engaging with customers through various channels, Deo K. creates awareness and drives positive brand perception. His passion and enthusiasm is inspiring others to connect with the brand on a deeper level.
Deo is also the creator of the illustrations in our other Project - our Grandmothers book: The Naughty Little Bear. We are extremely proud to mention that these are real and raw illustrations without the assistance of ai.
More about Deo
Fransin
Growth&Marketing Specialist
Fransin K. has a natural instinct for people, business, and what makes something resonate. With a background in fashion, textiles, international sales, and digital marketing, she brings together commercial thinking, strong relationship-building, and a keen eye for how ideas are presented and received.
At SouLead, Fransin focuses on growth and marketing, building relationships and finding new ways to bring the project to the people it aims to reach. She is fascinated by what shapes our choices, how perceptions are formed, and why certain things stay with us while others disappear. Her strength lies in connecting the bigger picture with the details that make people stop, listen, and engage.
More about Fransin
This Is Us
